How can google ads use audiences from google analytics when the two are linked?

As a business owner or digital marketer, your primary goal is to maximize the effectiveness of your advertising campaigns. In online advertising, Google Ads stands out as a powerful tool enabling you to effectively reach your target audience. However, to truly optimize your campaigns and achieve better results, it’s crucial to link Google Ads with Google Analytics and leverage the valuable audience insights Analytics provides. In this article, we’ll explore how you can effectively utilize audiences from Google Analytics within Google Ads to enhance your campaigns and drive success.

Add Your Audience to an Ad Group

To ensure that the users in your remarketing audience are eligible to see your ads, it’s essential to add the audience to at least one of your ad groups. Doing this significantly increases the likelihood of reaching the right people with your advertising message. Remember, winning the auction is still crucial for displaying your ad. By strategically adding your audience to relevant ad groups, you can amplify the impact of your ads and improve your chances of engaging potential customers.

Create Custom-Combination Lists


One of the powerful features of Google Ads is the ability to create custom-combination lists. These lists allow you to build sets of conditions using existing remarketing lists from Google Analytics. By leveraging this feature, you can refine your targeting and display remarketing ads to users who meet specific criteria. For example, you can combine a list of users who have viewed the product pages of your new hybrid car with users interested in hybrid vehicles. This way, you reach a highly relevant audience segment, maximizing the chances of conversion and engagement.

Link Directly from Analytics to Google Ads to Create a Campaign

The seamless integration between Google Analytics and Google Ads makes creating campaigns based on your remarketing audiences incredibly convenient. Within the remarketing audiences list in Analytics, you’ll find a link for each audience that connects to its respective Google Ads account. As long as your Analytics login has access to the linked Google Ads account, you can click the link to create a Google Ads campaign centered around the remarketing audience. This direct link streamlines the process, saving you valuable time and effort.



Integrating Google Ads with Google Analytics unlocks many opportunities to enhance your advertising efforts. By utilizing the audience insights from Analytics, you can create more targeted and effective campaigns that yield better results. Adding your audiences to relevant ad groups, creating custom-combination lists, and seamlessly linking from Analytics to Google Ads are all powerful strategies that enable you to refine your targeting and reach the most relevant users.

In today’s highly competitive digital landscape, leveraging the synergy between Google Ads and Google Analytics is advantageous and crucial for staying ahead. Make sure to fully utilize the available resources, such as the remarketing features in Google Ads and the advanced targeting options provided by Google Analytics. By effectively utilizing audiences from Google Analytics within Google Ads, you can drive higher engagement, increase conversions, and ultimately achieve your advertising goals.

Remember, staying updated with the latest developments and features within both platforms is essential to make the most of this integration. Regularly explore Google’s resources and learning paths to ensure you’re equipped with the knowledge and skills necessary to optimize your advertising campaigns effectively.

So, seize the power of audience insights from Google Analytics, integrate them with your Google Ads campaigns, and watch your advertising efforts soar to new heights. With the right strategies in place, you’ll be well on your way to achieving remarkable success in the ever-evolving world of online advertising.

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